The US diagnostics company Proov has announced that an equity share of the company has been purchased by Grammy award-winning singer-songwriter and actor Ashanti and her fiancé, entertainment icon Nelly.
This news comes off of the duo’s pregnancy announcement via Instagram last week, which featured the Proov Check test.
Proov seeks to bring innovative solutions to child bearing people and their partners to help them become pregnant faster and more cost-effectively.
The Colorado-based start-up offers over 10 products, including the first and only FDA-cleared at-home PdG test.
Proov founder and CEO, Dr Amy Beckley, PhD, created the core Proov technology after her own battle with infertility. She established the company to empower women with critical information about their menstrual cycle, ovulation health and PdG levels.
Beckley said: “The team and I are thrilled to have Ashanti and Nelly join us in our mission to increase visibility and accessibility of clinically proven fertility and pregnancy related solutions to those who need them.”
Ashanti and Nelly added: “We’re excited to work together on our first joint business endeavour, championing a female-led enterprise dedicated to empowering women with personalised care solutions.”
Proov products are available nationwide in CVS Pharmacy, Walgreens, Amazon and direct-to-consumer on Proov’s website.
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The post US diagnostics start-up announces equity share purchase from music stars Ashanti and Nelly appeared first on FemTech World.
The post US diagnostics start-up announces equity share purchase from music stars Ashanti and Nelly appeared first on FemTech World.